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Research papers

The role and influence of the interviewer

In this article we will investigate the interviewer's influence on the quality of research results a little further, ignoring many interesting aspects of the interview as a research technique and restricting ourselves intentionally, to the...

Catalogue: The European Marketing Research Review 1969
Author: P. Brandsma
August 1, 1969
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Citation

Brandsma, P. (1969a, August 01). The role and influence of the interviewer. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-role-and-influence-of-the-interviewer